This year, the nonprofit Pacific Horticultural Foundation celebrates thirty-five years of publishing the highly regarded Pacific Horticulture magazine—a remarkable achievement in the current tumultuous world of print media.
Because anniversaries provide perfect resting moments to reflect on the past and to assess the road ahead, we are seizing this milestone year to introduce a few small changes while continuing to vigorously evaluate ways to grow and improve. As you saw with our January issue, we debuted a new look for the magazine, including a refreshed cover, new typefaces, and more color on the inside pages.
With this issue, we are announcing a change in the foundation’s name to Pacific Horticulture. The magazine’s name will remain the same, and, functionally, the organization will remain the same, but we like the idea of having the title of our flagship product in our name. Perhaps more importantly, we feel that the word “society” better expresses our role as an important partner with our widespread community of West Coast gardeners who seek reliable information about how to garden successfully in our particular region.
We also feel that the word society conveys a more accurate image of our status as a nonprofit organization. Unlike most magazines on the market, we are not a commercial venture that must cover costs through heavy advertising. Our focus is on filling each issue with useful content, and our ability to accomplish this is due in large part to our many readers and friends who respond generously to our annual fund raising appeals.
Thank you for your continued support as a reader. We look forward to many more milestone years ahead.